{"title":"New Arrivals","description":"","products":[{"product_id":"novira-mehroon-classic-shirt","title":"Novira Maroon Sovereign Shirt","description":"\u003cp\u003e\u003cstrong\u003eProduct Details:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eElevate your style with the Novira Classic Maroon Slim Fit Shirt. Crafted from a luxurious linen-inspired cotton blen.\u003cbr\u003eIt offers a refined fit, soft texture, and timeless elegance—designed for the discerning gentleman...\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eComfort in every thread. Inspired by Korean elegance. Defined by maturity.\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"NOVIRA","offers":[{"title":"S","offer_id":51572830830724,"sku":null,"price":4319.0,"currency_code":"PKR","in_stock":true},{"title":"M","offer_id":51572830863492,"sku":null,"price":4319.0,"currency_code":"PKR","in_stock":true},{"title":"L","offer_id":51572830896260,"sku":null,"price":4319.0,"currency_code":"PKR","in_stock":true},{"title":"XL","offer_id":51572830929028,"sku":null,"price":4319.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0987\/8631\/2324\/files\/26.png?v=1775721406"},{"product_id":"the-white-standard-shirt","title":"Novira White Regent Shirt","description":"\u003cp\u003e\u003cstrong\u003eProduct Details:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eControlled structure.\u003cbr data-end=\"1019\" data-start=\"1016\"\u003eThe White Standard is built for men who value precision over excess\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eDesigned for effortless comfort and timeless style, it pairs perfectly with formal or smart-casual looks, reflecting confidence in every detail.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eBuilt for comfort. Styled with quiet Korean elegance.\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e          \u003c\/p\u003e","brand":"NOVIRA","offers":[{"title":"S","offer_id":51572831846532,"sku":null,"price":4319.0,"currency_code":"PKR","in_stock":true},{"title":"M","offer_id":51572831879300,"sku":null,"price":4319.0,"currency_code":"PKR","in_stock":true},{"title":"L","offer_id":51572831912068,"sku":null,"price":4319.0,"currency_code":"PKR","in_stock":true},{"title":"XL","offer_id":51572831944836,"sku":null,"price":4319.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0987\/8631\/2324\/files\/23.png?v=1775721337"},{"product_id":"novira-stone-waffle-edition","title":"Novira Stone Ascend Shirt","description":"\u003cp\u003e\u003cstrong\u003eProduct Details:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDiscover timeless elegance with the Novira Stone Waffle Edition. Crafted from luxurious waffle-textured fabric, it offers a refined drape, soft touch, and effortless sophistication—designed for the modern gentleman.\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"474\" data-start=\"126\"\u003eDiscover timeless elegance with the Novira Stone Waffle Edition. Crafted from luxurious waffle-textured fabric, it offers a refined drape, soft touch, and effortless sophistication—designed for the modern gentleman. Pair it with dress or slim-fit pants for a polished, confident look that speaks understated style.\u003cstrong data-end=\"472\" data-start=\"370\"\u003e\u003cbr\u003e\u003cbr\u003eWhere comfort meets Korean minimalism — with mature confidence\u003cbr\u003e\u003cbr\u003e\u003c\/strong\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"NOVIRA","offers":[{"title":"S","offer_id":51609827672196,"sku":null,"price":4319.0,"currency_code":"PKR","in_stock":true},{"title":"M","offer_id":51609827704964,"sku":null,"price":4319.0,"currency_code":"PKR","in_stock":true},{"title":"L","offer_id":51609827737732,"sku":null,"price":4319.0,"currency_code":"PKR","in_stock":true},{"title":"XL","offer_id":51609827770500,"sku":null,"price":4319.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0987\/8631\/2324\/files\/54.png?v=1775722053"},{"product_id":"novira-charcoal-waffle-heritage","title":"Novira Charcoal Dominion Shirt","description":"\u003cp\u003e\u003cstrong\u003eProduct Details:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eThe Novira Charcoal Waffle Heritage embodies understated elegance. Crafted from refined waffle-textured fabric, it offers a soft touch, impeccable drape, and timeless sophistication for the discerning gentleman....\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"502\" data-start=\"151\"\u003eThe Novira Charcoal Waffle Heritage embodies understated elegance. Crafted from refined waffle-textured fabric, it offers a soft touch, impeccable drape, and timeless sophistication for the discerning gentleman. \u003cstrong data-end=\"500\" data-start=\"391\"\u003ePair it with dress or slim-fit pants to create a sharp, polished look that reflects confidence and style.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"NOVIRA","offers":[{"title":"S","offer_id":51609838846084,"sku":null,"price":4319.0,"currency_code":"PKR","in_stock":true},{"title":"M","offer_id":51609838878852,"sku":null,"price":4319.0,"currency_code":"PKR","in_stock":true},{"title":"L","offer_id":51609838911620,"sku":null,"price":4319.0,"currency_code":"PKR","in_stock":true},{"title":"XL","offer_id":51609838944388,"sku":null,"price":4319.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0987\/8631\/2324\/files\/46.png?v=1775721917"},{"product_id":"novira-black-waffle-weave","title":"Novira Black Dominion Shirt","description":"\u003cp\u003e\u003cstrong\u003eProduct Details:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eThe Novira Black Waffle Weave combines refined texture with lightweight comfort. Designed from a thinner, soft fabric that echoes waffle patterns, it exudes subtle sophistication and modern elegance.\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eA modern take on classic tailoring, this black waffle weave shirt brings texture and depth to your wardrobe. Its refined cut pairs perfectly with dress or slim-fit pants, creating a look that is both confident and effortless.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"NOVIRA","offers":[{"title":"S","offer_id":51609841565828,"sku":null,"price":4319.0,"currency_code":"PKR","in_stock":true},{"title":"M","offer_id":51609841598596,"sku":null,"price":4319.0,"currency_code":"PKR","in_stock":true},{"title":"L","offer_id":51609841631364,"sku":null,"price":4319.0,"currency_code":"PKR","in_stock":true},{"title":"XL","offer_id":51609841664132,"sku":null,"price":4319.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0987\/8631\/2324\/files\/4_088ec4f5-b1f1-4c13-9943-4b9e41c68077.png?v=1775798987"},{"product_id":"novira-white-pique-flex","title":"Novira White Ascend Shirt","description":"\u003cp\u003e\u003cstrong\u003eProduct Details:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eThe Novira White Piqué Flex is crafted from soft, stretchable piqué cotton that adapts effortlessly to movement. Lightweight and breathable, it exudes refined elegance for every occasion.\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eMade from soft, breathable piqué cotton, this shirt is comfortable and neatly structured. Pair it with dress or slim-fit pants for a clean, classic, and stylish look.  \u003cbr\u003e\u003cbr\u003e\u003cstrong data-start=\"458\" data-end=\"477\"\u003eModel Reference\u003c\/strong\u003e\u003cbr data-start=\"477\" data-end=\"480\"\u003eShown on two different body types to provide a clearer idea of the fit and appearance across different physiques.\u003cbr\u003e  \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"NOVIRA","offers":[{"title":"S","offer_id":51609859686532,"sku":null,"price":4319.0,"currency_code":"PKR","in_stock":true},{"title":"M","offer_id":51609859719300,"sku":null,"price":4319.0,"currency_code":"PKR","in_stock":true},{"title":"L","offer_id":51609859752068,"sku":null,"price":4319.0,"currency_code":"PKR","in_stock":true},{"title":"XL","offer_id":51609859784836,"sku":null,"price":4319.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0987\/8631\/2324\/files\/41.png?v=1775721780"},{"product_id":"novira-rib-knit-texture-polo","title":"Novira Heritage Rib Polo","description":"\u003cp\u003e\u003cstrong\u003eProduct Details:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-section-id=\"2jil3u\" data-start=\"86\" data-end=\"166\"\u003e\n\u003cp data-start=\"88\" data-end=\"166\"\u003eCrafted from premium cotton, soft on the skin yet durable for everyday wear.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1hrcc2a\" data-start=\"167\" data-end=\"233\"\u003e\n\u003cp data-start=\"169\" data-end=\"233\"\u003eRib-knit texture adds subtle depth and refined sophistication.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"236\" data-end=\"312\"\u003eStructured yet flexible, offering a polished drape and effortless comfort.\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"119\" data-end=\"139\"\u003e\u003cstrong data-start=\"119\" data-end=\"139\"\u003eColor Disclaimer\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"141\" data-end=\"307\"\u003e\u003cem data-start=\"141\" data-end=\"307\"\u003ePlease note that the actual color of the product may slightly vary due to lighting during photography, screen brightness, and display settings on different devices.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp data-start=\"236\" data-end=\"312\"\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan style=\"color: rgb(139, 4, 4);\"\u003e\u003cstrong data-start=\"246\" data-end=\"263\"\u003eFit Guidance:\u003c\/strong\u003e\u003c\/span\u003e\u003cbr data-start=\"263\" data-end=\"266\"\u003eThis polo shirt is made with a slightly relaxed fit to provide extra comfort and ease while wearing it. If you prefer a more fitted look on the body, we recommend choosing one size smaller than your usual size.\u003cbr\u003e\u003c\/p\u003e","brand":"NOVIRA","offers":[{"title":"S","offer_id":51612426895492,"sku":null,"price":4005.0,"currency_code":"PKR","in_stock":true},{"title":"M","offer_id":51612426928260,"sku":null,"price":4005.0,"currency_code":"PKR","in_stock":true},{"title":"L","offer_id":51612426961028,"sku":null,"price":4005.0,"currency_code":"PKR","in_stock":true},{"title":"XL","offer_id":51612426993796,"sku":null,"price":4005.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0987\/8631\/2324\/files\/33.png?v=1775721637"},{"product_id":"novira-brown-rib-knit-texture-polo","title":"Novira Umber Heritage Polo","description":"\u003cp\u003e\u003cstrong\u003eProduct Details:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-end=\"164\" data-start=\"94\" data-section-id=\"1ynm13s\"\u003e\n\u003cp data-end=\"164\" data-start=\"96\"\u003eMade from high-quality cotton, soft, breathable, and long-lasting.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"232\" data-start=\"165\" data-section-id=\"w5iuoa\"\u003e\n\u003cp data-end=\"232\" data-start=\"167\"\u003eRib-knit texture adds subtle depth and a refined, tactile feel.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"304\" data-start=\"235\"\u003eStructured yet flexible for a polished look and effortless comfort.\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cstrong data-end=\"139\" data-start=\"119\"\u003eColor Disclaimer\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-end=\"307\" data-start=\"141\"\u003e\u003cem data-end=\"307\" data-start=\"141\"\u003ePlease note that the actual color of the product may slightly vary due to lighting during photography, screen brightness, and display settings on different devices.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp data-end=\"304\" data-start=\"235\"\u003e\u003cbr\u003e\u003cspan style=\"color: rgb(139, 4, 4);\"\u003e\u003cstrong data-end=\"263\" data-start=\"246\"\u003eFit Guidance:\u003c\/strong\u003e\u003c\/span\u003e\u003cbr data-end=\"266\" data-start=\"263\"\u003eThis polo shirt is made with a slightly relaxed fit to provide extra comfort and ease while wearing it. If you prefer a more fitted look on the body, we recommend choosing one size smaller than your usual size.\u003cbr\u003e\u003c\/p\u003e","brand":"NOVIRA","offers":[{"title":"S","offer_id":51612441477252,"sku":null,"price":4005.0,"currency_code":"PKR","in_stock":true},{"title":"M","offer_id":51612441510020,"sku":null,"price":4005.0,"currency_code":"PKR","in_stock":true},{"title":"L","offer_id":51612441542788,"sku":null,"price":4005.0,"currency_code":"PKR","in_stock":true},{"title":"XL","offer_id":51612441575556,"sku":null,"price":4005.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0987\/8631\/2324\/files\/68_e22477ea-ab91-40e7-9611-8954b397ddcf.png?v=1775721098"},{"product_id":"novira-charcoal-rib-knit-polo","title":"Novira Charcoal Prestige Polo","description":"\u003cp\u003e\u003cstrong\u003eProduct Details:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-section-id=\"2s72fv\" data-start=\"140\" data-end=\"201\"\u003e\n\u003cp data-start=\"142\" data-end=\"201\"\u003eCrafted from soft, breathable cotton for all-day comfort.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"9x4txp\" data-start=\"202\" data-end=\"262\"\u003e\n\u003cp data-start=\"204\" data-end=\"262\"\u003eSubtle rib-knit texture adds refined depth and elegance.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1begvos\" data-start=\"263\" data-end=\"333\"\u003e\n\u003cp data-start=\"265\" data-end=\"333\"\u003eStructured yet flexible, draping effortlessly for a polished look.\u003cbr\u003e\u003cbr\u003e\u003cspan style=\"color: rgb(139, 4, 4);\"\u003e\u003cstrong data-start=\"246\" data-end=\"263\"\u003eFit Guidance:\u003c\/strong\u003e\u003c\/span\u003e\u003cbr data-start=\"263\" data-end=\"266\"\u003eThis polo shirt is made with a slightly relaxed fit to provide extra comfort and ease while wearing it. If you prefer a more fitted look on the body, we recommend choosing one size smaller than your usual size.\u003cbr\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"NOVIRA","offers":[{"title":"S","offer_id":51612565012612,"sku":null,"price":4005.0,"currency_code":"PKR","in_stock":true},{"title":"M","offer_id":51612565045380,"sku":null,"price":4005.0,"currency_code":"PKR","in_stock":true},{"title":"L","offer_id":51612565078148,"sku":null,"price":4005.0,"currency_code":"PKR","in_stock":true},{"title":"XL","offer_id":51612565110916,"sku":null,"price":4005.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0987\/8631\/2324\/files\/62_8411fd7b-7c99-4db9-8413-945d273ed576.png?v=1775722261"},{"product_id":"novira-rib-knit-polo-black","title":"Novira Onyx Heritage Polo","description":"\u003cp\u003e\u003cstrong\u003eProduct Details:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"104\" data-end=\"304\"\u003eCrafted from premium rib knit fabric, this polo shirt offers a refined balance of comfort and modern style. The textured knit adds depth to the design while maintaining a clean and sophisticated look.\u003c\/li\u003e\n\u003cli data-start=\"306\" data-end=\"454\"\u003eFinished with a classic polo collar and contrast tipping on the collar and cuffs, it reflects Novira’s focus on subtle detail and timeless elegance.\u003c\/li\u003e\n\u003cli data-start=\"456\" data-end=\"557\"\u003ePerfect for both casual and refined occasions, making it a versatile essential for a modern wardrobe.\u003cbr\u003e\u003cbr\u003e\u003cspan style=\"color: rgb(139, 4, 4);\"\u003e\u003cstrong data-start=\"246\" data-end=\"263\"\u003e     Fit Guidance:\u003c\/strong\u003e\u003c\/span\u003e\u003cbr data-start=\"263\" data-end=\"266\"\u003e     This polo shirt is made with a slightly relaxed fit to provide extra comfort and ease while wearing it. 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